Our Services
In today's competitive marketing climate, success lies not only in marketing strategy, but in the organization's knowledge, processes, and their ability to adapt to the constantly evolving environment of the integrated marketing landscape.
Mix and match from these established options or work with us to customize a program unique to your needs:
1) Pre-Launch: Market Positioning, Goal-setting & Resource Planning
2) Foundational set-up of your marketing channels & teams
3) Actionable reviews of your current marketing programs
4) Roadmaps and implementation assistance for the optimization of your marketing programs
5) Marketing integration, bringing your marketing, UX, engineering & product teams into alignment
6) Talent evaluations and hiring support
7) Transitional leadership
1) Pre-Launch: Market Positioning, Messaging Frameworks, and Goal-Setting
Many companies are overwhelmed by the sheer number of options for marketing, and with limited budgets they are at risk of spending on an initiative that won't give them the best return. In order to enable a very limited budget to drive growth, companies need to have a very solid, strategic idea of who their target audience is and how to optimally communicate with them. Startups should be considering market/competitive positioning and optimizing for the target audience during product development, not just after an alpha or beta is completed.
Work with an expert who has advised companies large and small, across a range of business models, on how to define your target audience, differentiate and optimize your market positioning and messaging, plan and prioritize marketing initiatives for maximum return, set and measure appropriate goals, and strategically plan budgets to achieve success. Pair this option with the Foundational set-up option below for full marketing set-up from start to finish.
2) Foundational set-up:
Which marketing channels will work best for my business model? How do we launch ads that will actually work? How should we measure and judge our marketing ROI, across online and offline activities? Is there any CRM right now that isn't a pain to use across sales and marketing? How do we wade through the exploding requirements of a modern marketing stack when we want to be focused on building our product instead?
We've helped businesses work through all of the issues common to new marketers and we will work with you to develop and prioritize a strategic foundational plan. We will create in-depth road maps, execute the foundational set-up for you, hire the right people to take on the reins, and train your team to expertly and strategically grow the business from its new solid foundations long into the future.
Note that DigiMarketeer will *always* set up advertising accounts in the client's name, so that the client will maintain ownership of the account in perpetuity. Historically and still often today, when a company ends their relationship with their agency, they need to start from scratch, losing all of the work and account history that they have already paid for. Additionally, the system perpetuates decisions motivated by the agency's financial gains from commission based on client spend, rather than client ROI, which creates a conflict of interest that is not good for the client's account performance or their budgets. DigiMarketeer avoids this conflict by creating accounts that are fully owned by the client from day one, without any commission of any kind from any platform, which allows completely unbiased strategy advice that is always in the client's best interest.
3) Actionable reviews of your current marketing programs:
We will review your current marketing programs and give you detailed feedback across all relevant strategic and tactical areas. The evaluation will include easily-digestible, actionable explanations as well as insights customized to your industry and competitive landscape. Evaluations will directly address your unique business goals and targets.
We will also evaluate the health of programs that are managed by an existing agency relationship and serve as a client-side advocate. We will give you a non-biased, expert third party opinion about the quality of their work and where/if there is room for improvement. Because we are not an agency and do not aim to own your marketing programs in perpetuity, you can trust that our evaluation will be fair, accurate, and in your best interest. When necessary, we can join your calls and meetings with your agency or platform reps (such as your Google or Facebook ad support teams) to help represent your questions, concerns and needs, and we can give you the detailed context you need to extricate your company from an agency relationship that isn't working.
4) Marketing Strategy Roadmaps:
In conjunction with the reviews, we offer customized marketing optimization roadmaps that we will help your team execute every step of the way, enabling you to implement an accurate and results-oriented strategy while learning the tools/strategies hands-on. This allows your team to take on ownership of the programs with more expertise and confidence, enabling long-term growth.
5) Marketing Integration:
Many organizations plan and manage marketing in a vacuum, separate from key integral components such as sales, engineering, UX, and Product. However, marketing managed in a vacuum is always limited in its ROI and revenue potential, because as any user will tell you, their experience with a company does not end the moment they reach the website. Integrating marketing strategies and pipeline measurement with cross-functional initiatives to address all customer touchpoints is the key to many organizations' successes, and when not done properly, can be the reason for an organization's failure. Similarly, many companies have created distinctions between "technical" digital marketing and "brand" marketing, or "sales" messaging and "marketing" messaging, often distributed across different teams with competing or unaligned goals. Bringing together the GTM strategy into a holistic, cross-channel, user-centric view in which complementary objectives can be addressed collaboratively by all relevant teams brings greater efficiency and success to organizations and a better experience to potential customers. We can help you bring these integration concepts to your organizations.
6) Talent evaluation and hiring support:
Marketing team technical knowledge is a common issue that plagues businesses, and often they are unaware of the degree to which it is damaging their growth and ROI. This is a particularly common problem in the digital marketing space because many professionals believe that they are experts, but have, in many cases, either learned the fundamentals incorrectly or failed to keep up to date with the rapidly evolving space. This is especially true if they learned their marketing knowledge in an environment where the incentives for the marketing team were not in-line with what was best for the business, such as agencies where client spend is prioritized over ROI.
Work with an expert who has evaluated the expertise of hundreds of marketing professionals to make sure your team is the best that it can be, including:
Note that even if you are working with agencies to fulfill your marketing needs, you will need an expert in-house who can manage the agency. Agencies who do not have an expert in-house manager will be limited in their effectiveness regardless of intention.
7) Transitional Leadership:
If your team recently lost an important executive and you need help bridging the gap throughout your turnaround or growth spurt, DigiMarketeer can help. With experience working with hundreds of senior marketing leaders over the years across a range of business models and stages, DigiMarketeer's founder, Ashley Roof, can help you get your house in order and rebuild any foundations that were lost by poor prior choices, changes in strategic direction, or the loss of an institutional-knowledge holding employee. Throughout the transitional period, DigiMarketeer can help you vet potential candidates for team fit and subject-matter expertise, helping you find the perfect candidate for your long term growth without the time crunch of filling an empty chair.
How it works:
We are based in San Francisco, California.
With Covid safety considerations, all services are currently being performed remotely.
Each client's needs are different, so contact us today for a custom quote based on your business needs.
Mix and match from these established options or work with us to customize a program unique to your needs:
1) Pre-Launch: Market Positioning, Goal-setting & Resource Planning
2) Foundational set-up of your marketing channels & teams
3) Actionable reviews of your current marketing programs
4) Roadmaps and implementation assistance for the optimization of your marketing programs
5) Marketing integration, bringing your marketing, UX, engineering & product teams into alignment
6) Talent evaluations and hiring support
7) Transitional leadership
1) Pre-Launch: Market Positioning, Messaging Frameworks, and Goal-Setting
Many companies are overwhelmed by the sheer number of options for marketing, and with limited budgets they are at risk of spending on an initiative that won't give them the best return. In order to enable a very limited budget to drive growth, companies need to have a very solid, strategic idea of who their target audience is and how to optimally communicate with them. Startups should be considering market/competitive positioning and optimizing for the target audience during product development, not just after an alpha or beta is completed.
Work with an expert who has advised companies large and small, across a range of business models, on how to define your target audience, differentiate and optimize your market positioning and messaging, plan and prioritize marketing initiatives for maximum return, set and measure appropriate goals, and strategically plan budgets to achieve success. Pair this option with the Foundational set-up option below for full marketing set-up from start to finish.
2) Foundational set-up:
Which marketing channels will work best for my business model? How do we launch ads that will actually work? How should we measure and judge our marketing ROI, across online and offline activities? Is there any CRM right now that isn't a pain to use across sales and marketing? How do we wade through the exploding requirements of a modern marketing stack when we want to be focused on building our product instead?
We've helped businesses work through all of the issues common to new marketers and we will work with you to develop and prioritize a strategic foundational plan. We will create in-depth road maps, execute the foundational set-up for you, hire the right people to take on the reins, and train your team to expertly and strategically grow the business from its new solid foundations long into the future.
Note that DigiMarketeer will *always* set up advertising accounts in the client's name, so that the client will maintain ownership of the account in perpetuity. Historically and still often today, when a company ends their relationship with their agency, they need to start from scratch, losing all of the work and account history that they have already paid for. Additionally, the system perpetuates decisions motivated by the agency's financial gains from commission based on client spend, rather than client ROI, which creates a conflict of interest that is not good for the client's account performance or their budgets. DigiMarketeer avoids this conflict by creating accounts that are fully owned by the client from day one, without any commission of any kind from any platform, which allows completely unbiased strategy advice that is always in the client's best interest.
3) Actionable reviews of your current marketing programs:
We will review your current marketing programs and give you detailed feedback across all relevant strategic and tactical areas. The evaluation will include easily-digestible, actionable explanations as well as insights customized to your industry and competitive landscape. Evaluations will directly address your unique business goals and targets.
We will also evaluate the health of programs that are managed by an existing agency relationship and serve as a client-side advocate. We will give you a non-biased, expert third party opinion about the quality of their work and where/if there is room for improvement. Because we are not an agency and do not aim to own your marketing programs in perpetuity, you can trust that our evaluation will be fair, accurate, and in your best interest. When necessary, we can join your calls and meetings with your agency or platform reps (such as your Google or Facebook ad support teams) to help represent your questions, concerns and needs, and we can give you the detailed context you need to extricate your company from an agency relationship that isn't working.
4) Marketing Strategy Roadmaps:
In conjunction with the reviews, we offer customized marketing optimization roadmaps that we will help your team execute every step of the way, enabling you to implement an accurate and results-oriented strategy while learning the tools/strategies hands-on. This allows your team to take on ownership of the programs with more expertise and confidence, enabling long-term growth.
5) Marketing Integration:
Many organizations plan and manage marketing in a vacuum, separate from key integral components such as sales, engineering, UX, and Product. However, marketing managed in a vacuum is always limited in its ROI and revenue potential, because as any user will tell you, their experience with a company does not end the moment they reach the website. Integrating marketing strategies and pipeline measurement with cross-functional initiatives to address all customer touchpoints is the key to many organizations' successes, and when not done properly, can be the reason for an organization's failure. Similarly, many companies have created distinctions between "technical" digital marketing and "brand" marketing, or "sales" messaging and "marketing" messaging, often distributed across different teams with competing or unaligned goals. Bringing together the GTM strategy into a holistic, cross-channel, user-centric view in which complementary objectives can be addressed collaboratively by all relevant teams brings greater efficiency and success to organizations and a better experience to potential customers. We can help you bring these integration concepts to your organizations.
6) Talent evaluation and hiring support:
Marketing team technical knowledge is a common issue that plagues businesses, and often they are unaware of the degree to which it is damaging their growth and ROI. This is a particularly common problem in the digital marketing space because many professionals believe that they are experts, but have, in many cases, either learned the fundamentals incorrectly or failed to keep up to date with the rapidly evolving space. This is especially true if they learned their marketing knowledge in an environment where the incentives for the marketing team were not in-line with what was best for the business, such as agencies where client spend is prioritized over ROI.
Work with an expert who has evaluated the expertise of hundreds of marketing professionals to make sure your team is the best that it can be, including:
- Discreet evaluations about the health of your current team's expertise paired with custom, actionable learning plans to address each member's areas for development.
- Evaluations of potential candidates for full-time and contractor roles in your marketing department.
- Evaluations and vetting of agencies on your behalf for long-term, larger scope partnerships.
Note that even if you are working with agencies to fulfill your marketing needs, you will need an expert in-house who can manage the agency. Agencies who do not have an expert in-house manager will be limited in their effectiveness regardless of intention.
7) Transitional Leadership:
If your team recently lost an important executive and you need help bridging the gap throughout your turnaround or growth spurt, DigiMarketeer can help. With experience working with hundreds of senior marketing leaders over the years across a range of business models and stages, DigiMarketeer's founder, Ashley Roof, can help you get your house in order and rebuild any foundations that were lost by poor prior choices, changes in strategic direction, or the loss of an institutional-knowledge holding employee. Throughout the transitional period, DigiMarketeer can help you vet potential candidates for team fit and subject-matter expertise, helping you find the perfect candidate for your long term growth without the time crunch of filling an empty chair.
How it works:
We are based in San Francisco, California.
With Covid safety considerations, all services are currently being performed remotely.
Each client's needs are different, so contact us today for a custom quote based on your business needs.