Why DigiMarketeer?
DigiMarketeer empowers companies to take true strategic ownership of their marketing through deeper in-house knowledge, expert planning, optimized partnerships, and strategic prioritization.
Rather than shying away from companies that have faced challenges in the past, DigiMarketeer sees those challenges as a pivotal learning experience, key to the re-launch and optimization of a long-term, sustainable, growth-oriented environment, both for the team and the programs they manage.
It is not our objective to take over the management of our clients' marketing programs permanently. Instead, our aim is to enable clients to become confident, well-informed, self-sustaining experts in this ever-changing space.
There are a lot of so-called "experts" floating around, how is DigiMarketeer different?
DigiMarketeer was founded by Ashley Roof, a proven global marketing expert with an unusual breadth and depth of experience.
Ashley began working at Google back in 2006, when the core principles of digital-first marketing were still being defined. She started her career as an account strategist, creating and implementing marketing strategies for hundreds of companies, from major brands like Zappos, Under Armour, and Barneys New York to small businesses like First Crush restaurant in San Francisco (check out the nostalgically outdated AdWords success story here). Ashley worked with her clients to define their target audience and digital brand voice, built the marketing plan, executed the strategies, and educated the business on how to take over the management of their own strategies from that point forward. Over time, Ashley's passion for sharing her expertise took her to India, Singapore, China, Japan and Australia as the head trainer for hundreds of Google ad strategists across Asia and Australia.
Ashley then took her knowledge in-house at a marketing-driven leading global e-commerce company. There she built and cultivated a team of in-house experts while managing channels that accounted for 80% of the company's customer acquisition stream with a $35m annual budget and strict ROI targets. She drove the technology development and business logic for a proprietary in-house SEM API ad management system (similar to a home-grown Kenshoo or Marin Software product), directing a team of dedicated engineers in advanced optimization handling hundreds of millions of keywords across 25 domestic and international websites and 16 languages. At the same time, her passion for creating exceptional marketing programs drove her to expand further, launching the Display and Retargeting channels (so nascent at the time that her team was the first partner of Criteo in the US), and building one of the most successful Social Media marketing programs of the era with millions of fans across networks and over 1,000 organic interactions per post on Facebook and one million organic followers on Google Plus (remember Google+?). Throughout her tenure, she championed cross-functional collaboration not only within marketing (shepherding her team and her channels through several executive changes, a major omni-channel rebrand, and an analytics/data warehouse integration), but also across engineering, UX, product management, sales and merchandising, resulting in stronger cross-organizational success.
More recently, Ashley expanded her breadth of experience into SMB and Enterprise marketing, serving as the head of growth marketing for Yahoo Small Business and most recently as the CMO of Transposit, an emerging leader in the DevOps space. While the specific tactics and balance between sales and marketing differed from her more consumer-centric focus in the past, her user-centric approach and deep knowledge of the technical foundations of modern marketing platforms, along with a strong emphasis on cross-functional collaboration proved to be universally applicable across these seemingly different use cases.
Since founding DigiMarketeer, Ashley has worked with forty companies across a range of industries. Over the years, Ashley has witnessed the splintering of the traditional and digital marketing spaces into a false separation between "traditional" brand and "technical" digital marketing that often results in organizations struggling with competing internal teams and goals paired with confused and sometimes opportunistic agencies. Yet, as the space evolves, Ashley has enjoyed the challenges and rewards of helping companies bring together the old and the new, the traditional and the digital, into user-centric holistic marketing strategies that produce incredible value for companies and users.
DigiMarketeer offers a light at the end of the tunnel: an honest, straight-shooting resource that enables marketing teams to come together with shared goals, take control of their marketing programs, and drive success through truly integrated strategies and their own expanded expertise.
Due to the delicate nature of many of our projects, DigiMarketeer does not publish a list of current or former clients. However, references from recent projects are available upon request, and thirteen recommendations for Ashley's expertise and leadership are available on LinkedIn.
Rather than shying away from companies that have faced challenges in the past, DigiMarketeer sees those challenges as a pivotal learning experience, key to the re-launch and optimization of a long-term, sustainable, growth-oriented environment, both for the team and the programs they manage.
It is not our objective to take over the management of our clients' marketing programs permanently. Instead, our aim is to enable clients to become confident, well-informed, self-sustaining experts in this ever-changing space.
There are a lot of so-called "experts" floating around, how is DigiMarketeer different?
DigiMarketeer was founded by Ashley Roof, a proven global marketing expert with an unusual breadth and depth of experience.
Ashley began working at Google back in 2006, when the core principles of digital-first marketing were still being defined. She started her career as an account strategist, creating and implementing marketing strategies for hundreds of companies, from major brands like Zappos, Under Armour, and Barneys New York to small businesses like First Crush restaurant in San Francisco (check out the nostalgically outdated AdWords success story here). Ashley worked with her clients to define their target audience and digital brand voice, built the marketing plan, executed the strategies, and educated the business on how to take over the management of their own strategies from that point forward. Over time, Ashley's passion for sharing her expertise took her to India, Singapore, China, Japan and Australia as the head trainer for hundreds of Google ad strategists across Asia and Australia.
Ashley then took her knowledge in-house at a marketing-driven leading global e-commerce company. There she built and cultivated a team of in-house experts while managing channels that accounted for 80% of the company's customer acquisition stream with a $35m annual budget and strict ROI targets. She drove the technology development and business logic for a proprietary in-house SEM API ad management system (similar to a home-grown Kenshoo or Marin Software product), directing a team of dedicated engineers in advanced optimization handling hundreds of millions of keywords across 25 domestic and international websites and 16 languages. At the same time, her passion for creating exceptional marketing programs drove her to expand further, launching the Display and Retargeting channels (so nascent at the time that her team was the first partner of Criteo in the US), and building one of the most successful Social Media marketing programs of the era with millions of fans across networks and over 1,000 organic interactions per post on Facebook and one million organic followers on Google Plus (remember Google+?). Throughout her tenure, she championed cross-functional collaboration not only within marketing (shepherding her team and her channels through several executive changes, a major omni-channel rebrand, and an analytics/data warehouse integration), but also across engineering, UX, product management, sales and merchandising, resulting in stronger cross-organizational success.
More recently, Ashley expanded her breadth of experience into SMB and Enterprise marketing, serving as the head of growth marketing for Yahoo Small Business and most recently as the CMO of Transposit, an emerging leader in the DevOps space. While the specific tactics and balance between sales and marketing differed from her more consumer-centric focus in the past, her user-centric approach and deep knowledge of the technical foundations of modern marketing platforms, along with a strong emphasis on cross-functional collaboration proved to be universally applicable across these seemingly different use cases.
Since founding DigiMarketeer, Ashley has worked with forty companies across a range of industries. Over the years, Ashley has witnessed the splintering of the traditional and digital marketing spaces into a false separation between "traditional" brand and "technical" digital marketing that often results in organizations struggling with competing internal teams and goals paired with confused and sometimes opportunistic agencies. Yet, as the space evolves, Ashley has enjoyed the challenges and rewards of helping companies bring together the old and the new, the traditional and the digital, into user-centric holistic marketing strategies that produce incredible value for companies and users.
DigiMarketeer offers a light at the end of the tunnel: an honest, straight-shooting resource that enables marketing teams to come together with shared goals, take control of their marketing programs, and drive success through truly integrated strategies and their own expanded expertise.
Due to the delicate nature of many of our projects, DigiMarketeer does not publish a list of current or former clients. However, references from recent projects are available upon request, and thirteen recommendations for Ashley's expertise and leadership are available on LinkedIn.